Dec 2020

Art director: Yihui Liu
Brand design: Yihui Liu
Graphic: Yihui Liu

Few words: TAIYŌ has always believed that good design is everyone’s right. That’s why, carrying with the vision of creating high-quality products that would be available to a wide audience motivate TAIYŌ keep offering a fresh take on the quotidian objects that are part of our everyday.

As TAIYŌ continues to grow, a digital online shopping platform is crucial to serve the higher and higher demand. Before rebrand, they had a tremendous products but a fragile identity. A solid visual identity and enjoyable website would help trigger a wider audience and give TAIYŌ an unique voice to jump out from the market.