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MILKSHAKE
DESIGN.
Allies of Skin brand/web design
Project info
01. Allies of Skin
Landing Page Design
July 2020
Art director: Yihui Liu
Brand design: Yihui Liu
Graphic: Yihui Liu
Few words: At the beginning of Q4, we are planning to redesign our website for Allies of Skin. Right now, it performs well in terms of sales, but our goal is to refresh the overall layout and to communicate the brand value on another level. Our goal is to provide a consumer a unique place from the point of the experience design, to have more editorial-driven content, and to communicate with a consumer on a level one upper premium brand that based on super-clinical, contemporary, human-, and environment-friendly approach should.
Brand voice:
super-clinical, contemporary, human, environment-friendly

02. Product Page Design







03. SoMe X Allies of Skin
04. Working Process X Allies of Skin

User Journey Map x user research

05. 9 Posts X PSA
Brand Voice : fun, affordable, young, and dynamic.
Target user group : 16-28 years old.



Data visualization X Colors X Diversity
Posts Design Concept : Summer x Pride 🏳️🌈
Message :
"Don't try to be original, just try to be good... Being good is damn."



Thanks for Watching
MILKSHAKE
DESIGN.
© Yihui Liu 2020
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