MILKSHAKE

DESIGN.

Allies of Skin brand/web design

Project info

01. Allies of Skin

Landing Page Design

July 2020

Art director: Yihui Liu
Brand design: Yihui Liu
Graphic: Yihui Liu



Few words: At the beginning of Q4, we are planning to redesign our website for Allies of Skin. Right now, it performs well in terms of sales, but our goal is to refresh the overall layout and to communicate the brand value on another level. Our goal is to provide a consumer a unique place from the point of the experience design, to have more editorial-driven content, and to communicate with a consumer on a level one upper premium brand that based on super-clinical, contemporary, human-, and environment-friendly approach should.

Brand voice:

super-clinical, contemporary, human, environment-friendly

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02. Product Page Design

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Klick here to see prototyping: klick me

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03. SoMe X Allies of Skin

04. Working Process X Allies of Skin

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User Journey Map x user research

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05. 9 Posts  X  PSA

Brand Voice :  fun, affordable, young, and dynamic.

Target user group : 16-28 years old.

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Data visualization  X  Colors  X Diversity

Posts Design Concept : Summer x Pride 🏳️‍🌈

Message :

   

              "Don't try to be original, just try to be                           good... Being good is damn."

             

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Thanks for Watching

MILKSHAKE

DESIGN.

© Yihui Liu 2020